UGC fundamentals
Vertical Video
Footage shot and framed in a tall nine by sixteen ratio intended for full screen mobile viewing.
What it means in practice
Vertical video uses the height of a mobile screen and requires subjects, products, captions, and graphics to remain legible within platform interface areas. Footage framed for this orientation supports full-screen viewing and easier adaptation across short-form social placements.
Why it matters
Poor framing can cause interface elements or placement crops to obscure essential visuals and text.
How it is used
Creators record vertically and keep key actions near the central safe area before editors add captions and platform-specific overlays.
Also called
9:16 video, portrait video
Related terms
- DeliverableA specific piece of contracted output, such as one vertical video plus three photos, that a creator must submit.
- Content ModerationThe review of submitted or tagged user content to filter unsafe, off brand, or infringing material before a brand reuses it.
- Paid UGCCommissioned content made to a brand brief by a hired creator, delivered as raw files rather than posted on the creator's account.