Hiring
UGC Marketplace
A platform where brands post paid content briefs and creators apply, deliver files, and receive payment through the service.
What it means in practice
The platform typically structures discovery, applications, messaging, file submission, revisions, approvals, and payment. Platform rules may also define licensing options, service fees, dispute handling, and creator eligibility.
Why it matters
Marketplace terms affect creator access, total costs, usage rights, and recourse when delivery problems arise.
How it is used
A marketer posts a video brief, reviews creator applications, approves submitted assets, and releases payment through the marketplace.
Also called
creator marketplace
Related terms
- Creator AgencyA company that sources, contracts, and manages creators and campaign delivery on behalf of brand clients.
- Creator ApplicationA submitted response to a brief containing portfolio links, rates, audience details, and relevant category experience.
- Non-Disclosure AgreementA contract obliging a creator to keep unreleased products, briefs, and commercial details confidential.