Hiring
Creator Agency
A company that sources, contracts, and manages creators and campaign delivery on behalf of brand clients.
What it means in practice
A creator agency may handle strategy, casting, contracting, creator communication, production tracking, and reporting under one engagement. Its responsibilities and authority are defined by the service agreement with the brand.
Why it matters
Choosing an agency changes how the brand allocates campaign control, fees, communication, and delivery accountability.
How it is used
A brand appoints a creator agency to recruit talent and coordinate content delivery across a multi-creator campaign.
Also called
influencer agency
Related terms
- Talent ManagerA representative who negotiates rates, contracts, and schedules on behalf of a creator in exchange for commission.
- UGC MarketplaceA platform where brands post paid content briefs and creators apply, deliver files, and receive payment through the service.
- Statement of WorkA contract annex specifying deliverables, timelines, acceptance criteria, and fees for one particular engagement.