Licensing
Right of Publicity
An individual's right to control commercial use of their name, image, voice, and likeness.
What it means in practice
Coverage varies by jurisdiction and may extend to recognizable personal attributes or commercial impersonations. Permission for a photograph or video can involve both copyright in the asset and publicity rights belonging to the depicted person.
Why it matters
A brand can have access to an image while still needing consent to use the person's identity in advertising.
How it is used
A creator agreement authorizes the brand to use the creator's name and likeness in specified campaign materials.
Also called
likeness rights, personality rights
Related terms
- Moral RightsA creator's personal rights to be credited and to object to derogatory treatment of their work, recognized in many jurisdictions.
- Model ReleaseA signed permission from anyone appearing on camera allowing their image to be used commercially.
- DMCA Takedown NoticeA formal request under United States copyright law asking a platform to remove content that infringes a rights holder's work.