Licensing
Moral Rights
A creator's personal rights to be credited and to object to derogatory treatment of their work, recognized in many jurisdictions.
What it means in practice
The available rights, remedies, duration, and ability to waive or consent vary by country and type of work. Contract language may address attribution, editing, cropping, translation, and other treatments that affect the creator's connection to the work.
Why it matters
A planned edit or omission of credit may create legal exposure even when economic usage rights have been granted.
How it is used
The campaign agreement records attribution requirements and the creator's consent to approved edits.
Related terms
- BuyoutA one off payment that transfers or fully licenses all agreed rights, removing the need for further usage fees.
- Right of PublicityAn individual's right to control commercial use of their name, image, voice, and likeness.
- Trademark LicensePermission for a party to use a protected brand name, logo, or slogan within agreed guidelines.