Production
Pre-Production
The planning stage covering scripting, casting, scheduling, sourcing props, and approvals before any footage is captured.
What it means in practice
This stage converts an approved idea into a feasible production plan with assigned resources and responsibilities. It includes resolving brand requirements, locations, releases, product availability, technical needs, and approval timing.
Why it matters
Weak preparation increases the risk of schedule delays, missing assets, compliance issues, and unusable footage.
How it is used
A campaign team completes scripts, logistics, casting, and brand approvals during pre-production before the creator starts filming.
Also called
prep
Related terms
- Call SheetA daily production document listing locations, timings, contacts, and requirements for everyone involved in a shoot.
- Post-ProductionThe stage after filming that covers editing, sound mixing, color work, graphics, captions, and final export.
- Frame RateThe number of individual images recorded or played each second, which affects motion smoothness and slow motion capability.