Production
Post-Production
The stage after filming that covers editing, sound mixing, color work, graphics, captions, and final export.
What it means in practice
This stage assembles selected footage and audio into deliverables that meet the creative brief and technical specifications. Work usually moves through editorial review, revisions, finishing, quality control, and platform-specific exports.
Why it matters
Post-production decisions determine whether the captured material becomes clear, polished, compliant, and ready for distribution.
How it is used
An editor creates campaign versions, adds brand elements and captions, and exports each approved platform format.
Also called
post
Related terms
- Pre-ProductionThe planning stage covering scripting, casting, scheduling, sourcing props, and approvals before any footage is captured.
- Rough CutAn early edit showing structure and pacing for feedback, before finishing touches such as grading and sound design.
- ResolutionThe pixel dimensions of a video or image file, which determine how much detail the footage retains.