Licensing
Exclusivity Clause
A contract term preventing a creator from working with defined competitors for a stated period around the campaign.
What it means in practice
The clause should identify the restricted competitors or product category, covered activities, territory, and start and end dates. Broader restrictions reduce the creator's access to other sponsorship opportunities and often affect compensation.
Why it matters
Vague or extensive exclusivity can create booking conflicts and limit a creator's future income.
How it is used
A campaign team checks the creator's scheduled partnerships against the named competitor list before contracting.
Also called
category exclusivity
Related terms
- Perpetual LicenseA grant of usage rights with no expiry date, allowing the brand to keep using the content indefinitely.
- Non-Exclusive LicenseA permission that lets the brand use content while the creator retains the right to license it to others.
- Work for HireAn arrangement where commissioned content is legally owned by the hiring party from creation, subject to jurisdictional requirements.