Production
Aspect Ratio
The proportional relationship between a frame's width and height, such as nine by sixteen or one by one.
What it means in practice
It determines the shape of the visible canvas and influences framing, text placement, and composition. Converting footage between ratios may require cropping, repositioning, extending backgrounds, or creating separate edits.
Why it matters
Choosing the wrong ratio can hide key visuals, reduce usable framing, or make a deliverable unsuitable for its placement.
How it is used
The production team selects an aspect ratio for each platform placement and frames the creator and product within that canvas.
Related terms
- Raw FootageThe unedited original camera files delivered or archived before any cutting, grading, or compression.
- Frame RateThe number of individual images recorded or played each second, which affects motion smoothness and slow motion capability.
- CaptionsOn screen text of spoken dialogue that supports sound off viewing and improves accessibility.