Production
Captions
On screen text of spoken dialogue that supports sound off viewing and improves accessibility.
What it means in practice
Captions can be embedded into the video image or delivered as a timed text file, depending on platform and publishing requirements. Accurate timing, line breaks, speaker identification, punctuation, and safe placement support readability and meaning.
Why it matters
Inaccurate or poorly placed captions can obscure visuals, alter meaning, and reduce access to the content.
How it is used
The editor adds reviewed captions to creator videos before the campaign assets are uploaded or scheduled.
Also called
subtitles, closed captions
Related terms
- Color GradingThe post production adjustment of color, contrast, and tone to create a consistent and intentional look.
- Safe ZoneThe area of the frame kept clear of platform interface elements so key visuals and text remain visible.
- Call SheetA daily production document listing locations, timings, contacts, and requirements for everyone involved in a shoot.