Paid social
Whitelisting
Granting a brand permission to run paid ads directly from a creator's social handle using advertiser access tools.
What it means in practice
Access may cover selected posts, advertising actions, or a creator account for a specified period. Contracts and platform permissions typically define who controls spend, copy, targeting, and access revocation.
Why it matters
Unclear permissions can expose a creator's identity to unapproved messaging or leave a brand unable to launch scheduled ads.
How it is used
A creator grants advertiser access so the brand can test UGC variants delivered from the creator's handle.
Also called
allowlisting, handle ads
Related terms
- Partnership AdsMeta's format for running ads from a creator's handle alongside the brand, previously known as branded content ads.
- Dark PostA targeted ad that appears only to selected audiences in feed and is never published on the advertiser's public profile.
- Custom AudienceA targeting list built from an advertiser's own data, such as customer files, site visitors, or video viewers.