Measurement
Video Completion Rate
The share of video views that continued through to the end of the clip.
What it means in practice
Video completion rate divides completed plays by the platform's selected view or start count. Video length, looping, placement behavior, and platform completion rules affect interpretation.
Why it matters
Completion rate helps teams assess whether the full message and closing call to action are likely to be seen.
How it is used
Editors review completion rate by creator asset to refine pacing, structure, and clip length.
Also called
VCR, completion rate
Related terms
- Hook RateThe percentage of impressions that continue watching past the opening seconds, used to judge opening strength.
- Average Watch TimeThe mean duration viewers spend watching a video before scrolling away, used to compare retention across formats.
- Customer Acquisition CostTotal sales and marketing spend divided by the number of new customers gained in the same period.