Platforms
TikTok Shop
TikTok's in app commerce system allowing product listings, live selling, affiliate links, and checkout without leaving the app.
What it means in practice
TikTok Shop links content and live streams to product pages, seller operations, affiliate attribution, and in-app purchasing. Seller eligibility, product rules, fulfillment duties, and creator commission terms depend on the applicable market and program.
Why it matters
Brands must choose products, margins, inventory, and fulfillment processes that can support creator-driven demand.
How it is used
A merchant invites creators to promote listed products through tagged videos or live streams and pays commissions on attributed orders.
Related terms
- TikTok Creative ExchangeA TikTok program connecting advertisers with approved production partners to produce platform native video at scale.
- TikTok Creator Rewards ProgramTikTok's monetization scheme paying eligible creators for qualifying longer videos based on views and engagement quality.
- Meta Ads ManagerThe interface for building, targeting, budgeting, and reporting on advertising across Meta's family of apps.