Paid social
Spark Ads
A TikTok ad format that promotes existing organic posts from a brand or creator account while retaining original engagement and comments.
What it means in practice
A creator can authorize a specific post for advertising through an access code with a defined permission period. Paid views, likes, comments, and profile visits remain connected to the original post and creator identity.
Why it matters
The authorization period and post status can determine whether a campaign continues delivering as planned.
How it is used
A brand obtains a creator's authorization code and promotes the approved UGC through TikTok Ads Manager.
Also called
TikTok Spark Ads
Related terms
- Boosted PostAn organic post promoted with ad spend through a simplified interface rather than the full campaign manager.
- Partnership AdsMeta's format for running ads from a creator's handle alongside the brand, previously known as branded content ads.
- Advantage+ Shopping CampaignMeta's automated ecommerce campaign type that consolidates targeting and placements and relies on machine learning to allocate spend.