Paid social
Smart+ Campaign
TikTok's automated campaign type that uses machine learning to manage targeting, bidding, and creative selection from advertiser inputs.
What it means in practice
The advertiser provides objectives, budget, assets, and required business inputs while TikTok automates key delivery decisions. The campaign's effectiveness depends on reliable event data, sufficient eligible creative, and settings that align with the intended outcome.
Why it matters
Automation gives buyers fewer manual levers, making input quality and creative variety central campaign decisions.
How it is used
A brand supplies multiple creator videos and conversion signals so Smart+ can select combinations for likely purchasers.
Also called
TikTok Smart+
Related terms
- PlacementThe specific surface where an ad is delivered, such as a feed, story, reels, or search results.
- Dynamic CreativeA delivery method that automatically combines supplied headlines, images, and videos into varied ad permutations per user.
- Creative TestingRunning multiple ad variations simultaneously to identify which hooks, formats, or creators drive the strongest performance.