Licensing
Property Release
A signed permission from an owner allowing recognizable private property, artwork, or locations to appear in commercial content.
What it means in practice
The release can cover filming access, commercial depiction, permitted areas, dates, and conditions imposed by the owner. Separate intellectual property permissions may be needed for protected artwork, architecture, signage, or branded elements visible at the property.
Why it matters
A location owner's approval may be essential for distributing footage captured on controlled private premises.
How it is used
A production coordinator secures the property release before a creator films branded content at a private venue.
Also called
location release
Related terms
- Model ReleaseA signed permission from anyone appearing on camera allowing their image to be used commercially.
- Sync LicensePermission from music rights holders to synchronize a recording with moving images in a specific project.
- Usage RightsThe agreed scope of how, where, and for how long a brand may use commissioned or organic creator content.