Campaigns
Product Launch Campaign
Coordinated activity timed around a new product's release to build anticipation, awareness, and first purchases.
What it means in practice
Launch activity is coordinated around milestones such as embargo lifts, announcements, availability dates, and retail distribution. Creator access, product seeding, claims, and publishing schedules must align with when customers can learn about or obtain the product.
Why it matters
Poor timing can expose confidential details early or generate demand before the product is available.
How it is used
A campaign manager sends advance samples under embargo and schedules creator reviews to publish when sales open.
Also called
launch campaign
Related terms
- Always-On CampaignContinuous activity running throughout the year rather than in discrete bursts, maintaining steady presence and constant learning.
- Seasonal CampaignActivity planned around a calendar moment such as a holiday, retail sales event, or weather driven demand period.
- Content CalendarA schedule mapping which content publishes on which channel and date across a campaign period.