Creator marketing
Media Kit
A creator's sales document summarizing audience demographics, performance metrics, past partnerships, services, and pricing for prospective brand clients.
What it means in practice
A media kit gives buyers a structured view of the creator's positioning, audience, available formats, case studies, and commercial terms. Metrics and rates may require verification because reporting periods, platform definitions, and included rights vary.
Why it matters
The document helps a brand decide whether to request a proposal, negotiate pricing, or remove a creator from consideration.
How it is used
Creators send media kits during outreach or qualification, and campaign managers compare them with platform data and brief requirements.
Also called
creator deck
Related terms
- Product SeedingSending free products to selected creators without a guaranteed post, hoping they choose to feature the item organically.
- Sponsored PostContent published on a creator's own account under a paid agreement with a brand and disclosed to the audience.
- Community ManagementActively responding to comments, messages, and mentions on brand and campaign content to sustain conversation and goodwill.