Platforms
LTK
A creator commerce platform where influencers publish shoppable posts and earn affiliate commissions from partner retailers.
What it means in practice
LTK lets approved creators attach retailer product links to curated content that shoppers can browse through LTK surfaces and shared links. Product availability, attribution windows, retailer participation, and commission terms vary across merchants and transactions.
Why it matters
Creators must choose retailers and products whose availability, economics, and audience fit can sustain an affiliate campaign.
How it is used
A creator publishes a styled post with tagged products, shares the LTK link on social channels, and monitors attributed orders and commissions.
Also called
LIKEtoKNOW.it, rewardStyle
Related terms
- Twitch Affiliate ProgramTwitch's entry monetization tier granting eligible streamers subscriptions, bits, and revenue share on their channels.
- Shopify CollabsA Shopify application that lets merchants recruit creators, send products, and manage affiliate commissions from the store admin.
- Instagram ReelsInstagram's short form vertical video format distributed heavily through algorithmic recommendation to accounts that do not follow the creator.