Measurement
Impressions
The total number of times content was rendered on screen, counting repeat views by the same person.
What it means in practice
Each eligible display adds an impression, including repeated displays to one account across sessions or placements. Platform rules determine when a rendered post, video, or ad qualifies for counting.
Why it matters
Impression volume helps teams assess delivery, frequency, and the risk of audience fatigue.
How it is used
Creator marketers compare impressions across posts and paid placements to evaluate content distribution.