Payments
Escrow
Holding campaign funds with a neutral third party until agreed deliverables are approved and released.
What it means in practice
The escrow provider receives campaign funds and releases them when documented conditions are satisfied. The arrangement should define approval deadlines, dispute procedures, refund conditions, and provider fees.
Why it matters
Release rules determine how payment and delivery risks are allocated between the brand and creator.
How it is used
A UGC marketplace holds the brand's funds until the creator uploads content that meets the approved brief.
Related terms
- Withholding TaxTax deducted at source from a payment and remitted to the authorities on the recipient's behalf.
- Milestone PaymentA staged installment released when a specific project stage, such as script approval or delivery, is completed.
- Flat FeeA single fixed amount agreed for defined deliverables, regardless of the results the content later achieves.