Measurement
Conversion Rate
The proportion of visitors, clickers, or sessions that complete the desired action within a measurement period.
What it means in practice
Conversion rate divides completed actions by a defined eligible population, such as landing-page sessions or tracked clicks. The event definition, denominator, reporting period, and attribution setup shape the resulting rate.
Why it matters
Conversion rate reveals whether creator-driven traffic is progressing through the intended customer action.
How it is used
Teams compare conversion rates from creator links or codes to identify strong audience and offer alignment.
Also called
CVR
Related terms
- Earned Media ValueAn estimated monetary equivalent assigned to organic exposure, calculated by applying paid media rates to earned results.
- Hook RateThe percentage of impressions that continue watching past the opening seconds, used to judge opening strength.
- Multi-Touch AttributionA model distributing conversion credit across the several touchpoints a customer encountered before converting.