Licensing
Content License
A contractual permission allowing a brand to use a creator's material under defined purposes, channels, durations, and territories.
What it means in practice
The creator typically retains ownership while granting the brand specific permissions listed in the agreement. Uses outside the approved channels, formats, term, or territory require an expanded license.
Why it matters
The license determines whether a planned publication, advertisement, edit, or repost is authorized.
How it is used
A campaign manager records the approved channels, regions, and dates before distributing creator assets.
Also called
media license
Related terms
- DMCA Takedown NoticeA formal request under United States copyright law asking a platform to remove content that infringes a rights holder's work.
- Usage RightsThe agreed scope of how, where, and for how long a brand may use commissioned or organic creator content.
- TerritoryThe geographic regions in which licensed content may lawfully be published under the agreement.