Paid social
Bid Strategy
The rule set governing how much an advertiser is willing to pay per result within an auction.
What it means in practice
Strategies may prioritize maximum result volume, a target cost, a return goal, or a bid ceiling depending on the platform and objective. Tight controls can limit auction participation, while flexible controls allow the system greater freedom to pursue available results.
Why it matters
The chosen strategy affects delivery volume, cost stability, and how quickly new creator assets gather performance data.
How it is used
A buyer selects a bid strategy that matches the acquisition goal before launching a set of UGC conversion ads.
Also called
bidding strategy
Related terms
- Conversions APIA server to server integration that sends conversion events directly from an advertiser's own systems to the ad platform.
- Frequency CapA limit on how many times the same person can be shown a given ad within a defined period.
- Boosted PostAn organic post promoted with ad spend through a simplified interface rather than the full campaign manager.