UGC fundamentals
B-Roll
Supplementary footage of products, hands, or environments used to illustrate narration and cover cuts in the main clip.
What it means in practice
B-roll supplies visual evidence and context while the main audio or narrative continues. Useful coverage includes varied angles, close-ups, actions, environments, and transitions captured with enough duration for flexible editing.
Why it matters
Insufficient B-roll can leave editors unable to hide cuts, demonstrate claims, or maintain visual continuity.
How it is used
Creators film a planned library of product and lifestyle shots that editors layer over dialogue or voiceover.
Also called
cutaway footage
Related terms
- VoiceoverRecorded narration layered over footage so the speaker explains or sells the product without appearing on screen.
- Lo-Fi ContentDeliberately unpolished content shot on a phone with natural light so it blends into organic social feeds.
- UGC CreatorA paid content producer who makes authentic-looking brand assets for a company to use in its own channels and ads.